Jaguar’s new logo: A new era in the luxury electric vehicle market

British automaker Jaguar, under Tata Motors, is going all-electric with a fresh logo, branding, and three new EVs by 2026. Aiming for a younger, wealthier clientele, Jaguar emphasizes luxury and originality, moving away from mass-market strategies to compete with Rolls-Royce and Bentley. The brand will unveil its first electric model at Miami Art Week in December 2024.

from Times of India https://timesofindia.indiatimes.com/auto/cars/jaguars-new-logo-and-branding-marking-a-new-era-in-the-luxury-electric-vehicle-market/articleshow/115604359.cms