IPL sponsorship: BCCI looks to raise Rs 300cr

The BCCI has decided to expand its official partners in the Indian Premier League (IPL) from three to five - looking to bring two additional partners at an average commitment of Rs 40cr each - and are aiming to raise anywhere around Rs 300cr in the wake of Vivo's exit. Further, TOI understands, the cricket board is zeroing in on a "substantial deal" for title rights.

from Times of India https://timesofindia.indiatimes.com/sports/cricket/ipl/top-stories/ipl-sponsorship-bcci-looks-to-raise-rs-300cr-in-middle-of-raging-pandemic/articleshow/77496159.cms